Twitter Revenue Chief Talks AmEx Partnership, Brand Creativity, And "Buying From Tweets"

“This is just the beginning,” says Twitter’s Adam Bain. “You’re going to see a ton of creative examples of people building on this platform–this is not just about giving people a deal or discount.” Top national brands have signed up for AmEx’s new program with Twitter , the partnership unveiled Tuesday that allows consumers to get cash back by syncing their credit card and social media accounts

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Twitter Revenue Chief Talks AmEx Partnership, Brand Creativity, And "Buying From Tweets"