Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Here's how two companies turned B-List star power into A-List promotions. Paying a celebrity thousands of dollars to promote your company in 140 characters or fewer may seem crazy.

McDonald's brought back the McRib this week, but once again just for a limited time. Cruel and unusual?

You might think of Bitly simply as a service that shortens links for your Twitter feed.

The founder of WineLibrary.com says you cant leave customer engagement behind in the social Web of 2011.

Erica Hill talks to Sen. Claire McCaskill (D-Mo), who recently decided to make a very public commitment - via Twitter - to shed some pounds.

Upon news of Jobs's death, entrepreneurs shared an outpouring of personal condolences, anecdotes, and inspirations via Twitter, Facebook--even the iPhone. From Mark Zuckerberg to Jack Welch, we showcase them here.

Last week a few of my twitter pals and I had a conversation about how we are proud to describe ourselves as ‘crazy’ and ‘ridiculous’. Sparked by Mark Changizi’s article at the Huffington Post on ‘What to do about all the crazy, ridiculous research ‘ out there, the general consensus was that sometimes what seem to be the most outlandish ideas are the ones that lead to the biggest advancements in science and elsewhere.

A few years ago, soon after moving to Los Angeles, an old grad school buddy of the Time Lord came to town, Brian Schmidt, and we took him to a nearby tapas eatery for nibbles and pisco sours. I remember they were shooting a scene from a Will Smith movie that night, so nearby storefronts were riddled with fake bullet holes, and the odd fake gunfire and explosion interrupted our conversation.

According to Twitter's VP of Engineering, the social site has seen more

Breaking ideas in motion, updated constantly by Fast Company editors. Netflix Signs On DreamWorks . Netflix signed a deal with animation giant DreamWorks to begin streaming television shows and movies in 2013, the New York Times reports , giving the web service first access to content that's traditionally been offered first to television networks like HBO.

Can you build a long-term business on other people's platforms? Illustration by Brian Staufferr The oxpecker is an African bird that ekes out a living from the ticks that live on the backs of rhinoceroses. I imagine even it would be embarrassed by Zynga 's dependency on Facebook.

The wristwatch was nearly killed off by the cell phone revolution, but with the rise of the smartphone it's about to evolve into something more powerful than it's ever been. Investors, and a number of industry heavies, have just acquired the smartwatch business of Meta Watch , as well as all its IP

If you're ready to throw in the towel on Twitter, take a closer look at what you'll be missing out on. The other day a friend who is trying to establish herself on Twitter told me that she was giving up. She just doesn’t get it and doesn’t know what to say, she told me

Pixable already does a nice job of aggregating your friends photos and videos on Facebook (though you may remember it originally offering photo albums-- real printed ones --based on your social feeds). Now, it's stepping into an even more real-time domain by integrating Twitter into its code.

Okay, so we all had a swell time: the floor starts jiggling like a jello-mold, and those of us who didn’t run outside ran to Twitter, and it was on.