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Tech Trends columnist John Brandon tests Sprout Social, a Web-based tool that lets you manage and analyze multiple social media accounts.

The founders of the BlogWorld & New Media Expo talk about why businesses can no longer ignore social media.

Jon Huntsman posted a statement on his official Twitter account yesterday that is sure to endear the Republican presidential hopeful to the scientific community: The statement was retweeted widely, along with a few warnings that many people would, indeed, call Huntsman crazy for holding those beliefs. [More]

B2B companies have traditionally been laggards in social media , unlike their quick-adopting consumer counterparts. One reason is that B2B doesn’t facilitate the instant easy connections with customers or prospects that B2C can do so well

New Social CRM software is being developed everyday.

That "viral" metaphor for social media just got a little more bona fide. According to a recent slate of independent studies, Twitter can accurately track the spread of a virus or disease -- and do it much faster than traditional surveillance methods.

It's no secret that part of your customer service and help desk strategy can be handled more efficiently using programs and web-based software. With so many to choose from, here are a few we recommend. Chris Selland, vice president of sales and marketing for Terametric says because GetSatisfaction is easy to use and inexpensive, Terametric uses it as part of its Optimizer for Twitter product, which enables social media marketers to measure many aspects of Twitter marketing campaigns

The app world is a messy place: millions of apps floating in the cloud, never receiving attention. It's also incredibly fragmented, with apps developed for myriad devices and platforms--your smartphone, tablet, computer, social networks, and browsers

What happens when parent-travel website FamiliesGo! goes live. I have officially launched FamiliesGo! We decided we would open the site to the public on a Friday, so we’d have the weekend to let Google AdSense, the advertising placement service we’re using, come online and “acclimate” its ads to our content before publicizing on Monday

President Obama's social media team unleashed a torrent of tweets today, specifically calling out Republicans opposing his debt ceiling plan.

Playboy founder denies allegations on Twitter - what do experts have to say?

Pixazza, a startup backed by Google Ventures, is known for "in-image advertising," a method of overlaying photographs with relevant ads--when a user mouses over a picture of, say, a bicycle, for example, he or she might see an offer to purchase a bike from an onlne retailer such as Amazon or Sears; if a purchase is made, Pixazza takes a cut of the sale.

In an exclusive interview with the man behind the popular fake Twitter feed @osamainhell, Fast Company finds out what it takes to do 24/7 Twitter satire, along with some tips for aspiring comedians. Twitter is chock full of humorous fake feeds with massive cult followings. The microblogging service's 140-character message limit has turned out to be the perfect forum for one-line zingers, as the individuals behind @fakeapstylebook , @bpglobalpr and @mayoremanuel all discovered for themselves

Professionally edited new media feeds kept concerned citizens informed, without having to sift through an unfiltered global reaction. This past year, social media replaced traditional news outlets as an unrivaled source of information for at least a few era-defining stories: Twitter broke the Osama Bin Laden story and YouTube became the window into the Arab Spring .

Which social networking innovator wrote what, when he ventured onto someone else's platform? Click to get the answer for each quote. Tom Anderson is currently active (and quite popular) on Google+ .