Brands are judged by the company they keep. These partnerships are innovative because they are fresh, unexpected, and also increase awareness.
Read More »Tag Archives: unique
Feed SubscriptionThe 7 Iconic, Transparent, Empowering Business Buzzwords That Need To Die
When I started writing a blog to support my book, Talk Normal: Stop the Business Speak, Jargon and Waffle , I had an inkling that many of the words I loathed were common in the offices where I was working. But this could be an illusion: Once we’re bothered by something, we tend to notice it more.
Read More »X-Rays Reveal What Lies Beneath
Art and politics don’t generally mix. Just ask Spanish painter Francisco Goya
Read More »Are User Behavior Analytics The Real Predictors Of Customer Engagement?
When it comes to consumer insights, the rise of the social web has been both a blessing and a curse: a blessing because companies now have an unlimited amount of data about their customers at their fingertips; a curse because they have to figure out a way to sift through all of that data to figure out what’s meaningful and what isn’t.
Read More »‘Darker-than-black’ metamaterial could lead to more efficient solar cells
(PhysOrg.com) -- If typical black paint absorbs about 85% of incoming light, then a newly designed metamaterial that absorbs up to 99% of incoming light may be considered darker than black." By taking advantage of the unique light-scattering properties of metamaterials, researchers have discovered that a hyperbolic metamaterial with a corrugated surface can have a very low reflectance, which could make it promising for high-efficiency solar cells, photodetectors, and radar stealth technology.
Read More »Lessons Learned: Partnership Pays Off
Michael Palatnek and David Stutz Co-Founders of C2C Outdoor have found success through the combination of their unique skill sets.
Read More »The Method Method Of Creating And Nurturing Amazing Corporate Culture
If a strong, inspiring corporate culture is greater than the sum of its parts, is it worthwhile--or even possible--to bother with the building blocks? In a Fast Company exclusive book excerpt, the founders of Method share how they kept their corporate culture vibrant as their business expanded exponentially
Read More »Don’t Eat The Yellow Snow: Arizona Ski Resort Plans To Make Powder Out Of Sewage
Because there isn't enough snow in Arizona to support a ski range, the Snowbowl Resort is making its own snow. But the only water available is wastewater. Some people are not pleased.
Read More »Bottling The Past: Using Nostalgia To Connect With Customers
From gin to geriatric care, companies are invoking the Good Ol' Days to foster a connection with their customers--even if the product is only a decade old. The first time I encountered Hendrick's Gin was in the exclusive George V Hotel in Paris.
Read More »Punchdrunk’s Felix Barrett Drops You In His Theater With No Directions Home
The artistic director behind Sleep No More is looking to further blur the lines between art and life with the launch of Punchdrunk Travel. Among the countless gifts of the smartphone age, one of the most precious (and mainly illusory) is control--GPS-assisted, carefully curated, algorithmically filtered, “friend”-approved control, which means never having to be lost again.
Read More »Punchdrunk’s Felix Barrett Drops You In His Theater With No Directions Home
The artistic director behind Sleep No More is looking to further blur the lines between art and life with the launch of Punchdrunk Travel. Among the countless gifts of the smartphone age, one of the most precious (and mainly illusory) is control--GPS-assisted, carefully curated, algorithmically filtered, “friend”-approved control, which means never having to be lost again. Felix Barrett would like to blow that notion to hell, using the unlikely weapon of theater
Read More »Put On Your Bald Cap: How Creative Storytelling Helps Raise Money To Fight Cancer
I will never forget the phone call I received from my colleague Mike on Dec. 26, 2005
Read More »Inc.com Turns 15
15 Years of Inc.com 15 Years of Inc.com 15 Years of Inc.com 15 Years of Inc.com 15 Years of Inc.com 15 Years of Inc.com On a warm midsummer day in 1996, a group of four editors huddled around a computer in a Boston office. Matthew Berk, a webmaster, "hit a button and launched the site, Inc.com," explains Bob LaPointe, Inc.'s current president, who was at the time a vice president of Inc
Read More »Rise Of The Machines: How Rube Goldberg Inspired A Decade Of Creative Copycats
Look! Another RGM. What is it about Goldberg’s contraptions that’s made them such an enduring commercial form and reliable source of web traffic
Read More »San Francisco Gin Gets Personal
Whether you are an amateur or a die-hard gin drinker, San Francisco–based Distillery No.
Read More »