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The Secrets of Successful Co-brands

Brands are judged by the company they keep. These partnerships are innovative because they are fresh, unexpected, and also increase awareness.

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The 7 Iconic, Transparent, Empowering Business Buzzwords That Need To Die

When I started writing a blog to support my book, Talk Normal: Stop the Business Speak, Jargon and Waffle , I had an inkling that many of the words I loathed were common in the offices where I was working. But this could be an illusion: Once we’re bothered by something, we tend to notice it more.

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Are User Behavior Analytics The Real Predictors Of Customer Engagement?

When it comes to consumer insights, the rise of the social web has been both a blessing and a curse: a blessing because companies now have an unlimited amount of data about their customers at their fingertips; a curse because they have to figure out a way to sift through all of that data to figure out what’s meaningful and what isn’t.

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‘Darker-than-black’ metamaterial could lead to more efficient solar cells

(PhysOrg.com) -- If typical black paint absorbs about 85% of incoming light, then a newly designed metamaterial that absorbs up to 99% of incoming light may be considered “darker than black." By taking advantage of the unique light-scattering properties of metamaterials, researchers have discovered that a hyperbolic metamaterial with a corrugated surface can have a very low reflectance, which could make it promising for high-efficiency solar cells, photodetectors, and radar stealth technology.

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Lessons Learned: Partnership Pays Off

Michael Palatnek and David Stutz Co-Founders of C2C Outdoor have found success through the combination of their unique skill sets.

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The Method Method Of Creating And Nurturing Amazing Corporate Culture

If a strong, inspiring corporate culture is greater than the sum of its parts, is it worthwhile--or even possible--to bother with the building blocks? In a Fast Company exclusive book excerpt, the founders of Method share how they kept their corporate culture vibrant as their business expanded exponentially

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Bottling The Past: Using Nostalgia To Connect With Customers

From gin to geriatric care, companies are invoking the Good Ol' Days to foster a connection with their customers--even if the product is only a decade old. The first time I encountered Hendrick's Gin was in the exclusive George V Hotel in Paris.

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Punchdrunk’s Felix Barrett Drops You In His Theater With No Directions Home

The artistic director behind Sleep No More is looking to further blur the lines between art and life with the launch of Punchdrunk Travel. Among the countless gifts of the smartphone age, one of the most precious (and mainly illusory) is control--GPS-assisted, carefully curated, algorithmically filtered, “friend”-approved control, which means never having to be lost again.

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Punchdrunk’s Felix Barrett Drops You In His Theater With No Directions Home

The artistic director behind Sleep No More is looking to further blur the lines between art and life with the launch of Punchdrunk Travel. Among the countless gifts of the smartphone age, one of the most precious (and mainly illusory) is control--GPS-assisted, carefully curated, algorithmically filtered, “friend”-approved control, which means never having to be lost again. Felix Barrett would like to blow that notion to hell, using the unlikely weapon of theater

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Inc.com Turns 15

15 Years of Inc.com 15 Years of Inc.com 15 Years of Inc.com 15 Years of Inc.com 15 Years of Inc.com 15 Years of Inc.com On a warm midsummer day in 1996, a group of four editors huddled around a computer in a Boston office. Matthew Berk, a webmaster, "hit a button and launched the site, Inc.com," explains Bob LaPointe, Inc.'s current president, who was at the time a vice president of Inc

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