Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Every entrepreneur faces the common challenge of writing a business plan at some point as they develop their fledgling venture. But while there are vast resources available to help tackle the task, most books, websites, and templates take a generic approach in helping entrepreneurs transcribe their visions onto paper. The truth is, however, that writing a generic business plan won't do you much good.

Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today. Entrepreneurship exposed.

At SXSW, the founder of one of America's favorite online shoe stores lets Fast Company in on his newest idea, a lifestyle and business brand with partner Jenn Lim named after his bestselling business book, "Delivering Happiness." Delivering Happiness is no longer merely the bestselling business book by Zappos.com CEO Tony Hsieh.