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Better World Books Takes A Page From Toms Shoes’ "One For One" Playbook

Comments Off on Better World Books Takes A Page From Toms Shoes’ "One For One" Playbook 239 Views

The book recycler and reseller has already given away $10 million to help improve literacy. Now it's giving away a book every time you buy one. Better World Books , a bookseller that calls itself "the online bookstore with a soul," announced an initiative this week to donate a book to the company's non-profit literacy partners--Feed the Children and Books for Africa--every time a book is purchased on their website.

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