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How to Make a Successful Cold Call

There's a quick and easy way to get a potential customer interested. Here's a step-by-step guide to the conversation. While there are plenty of ways to get sales leads, sometimes you end up having to call people you've never met.

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Attitude is a Choice. Choose Optimism

Optimists outperform pessimists on the job by as much as 50 percent. Which do you choose to be? When you wake up every day you have two choices

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How to Squeeze Creativity From Your Employees

The makers of an Oscar-nominated short film app weigh in on managing uber-creative employees, running a studio like a start-up, and why CEOs should take more business trips. Moonbot Studios, a digital animation and development company based in Shreveport, Louisiana, describes itself as "an interplanetary creative expedition of story and art." If that sounds vague—even a bit nebulous—that's because its founders like to keep thing fluid

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How a Crowdfunded Gadget Got to CES

A year ago, it was just a fledgling Kickstarter project. Now Kogeto has VC funding and a spot on Apple Store shelves. LAS VEGAS—As far as Kickstarter success stories go, Kogeto, a start-up exhibiting at this year's Consumer Electronics show, has a pretty outstanding one.

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How a Crowdfunded Gadget Got to CES

A year ago, it was just a fledgling Kickstarter project. Now Kogeto has VC funding and a spot on Apple Store shelves. LAS VEGAS—As far as Kickstarter success stories go, Kogeto, a start-up exhibiting at this year's Consumer Electronics show, has a pretty outstanding one

Read More »

How a Crowdfunded Gadget Got to CES

A year ago, it was just a fledgling Kickstarter project. Now Kogeto has VC funding and a spot on Apple Store shelves. LAS VEGAS—As far as Kickstarter success stories go, Kogeto, a start-up exhibiting at this year's Consumer Electronics show, has a pretty outstanding one

Read More »

The Case for a 4-Day Work Week

Here are six reasons to consider cutting your work week down a day while boosting company morale exponentially. After living within the confines of a four-day work week during the past four months at Slingshot SEO , my first reaction to questions about this unbelievable perk is “Why not?” Small business owners, CEO’s and executives from all over the country ask me on a weekly basis if it really works.

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Give Your Team a Workout … Now

A healthy, fit workforce can yield better teamwork, smarter decisions, & higher productivity. Use these ideas to take the first step

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12 Easy Ways to Increase Sales

Make these easy tweaks to your sales process to create a huge increase in sales revenue. Want to sell more? Here are 12 simple actions that you can take today that will increase both revenue and profit.

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