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Tips on Social Media in 2012

Dave and Carrie Kerpen got so much buzz when sponsors helped foot the cost of their big wedding that they opened Likeable Media, a social media firm now in New York, Boston, Chicago, and Mexico City. Here Dave tells that story--and what you need to know about word-of-mouth marketing in the new year. View the video on Inc.com at: http://www.inc.com/andrew-maclean/how-i-did-it-likeable-media-dave-kerpen.html

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How to Get an MIT Education for Peanuts

It takes time to learn all the skills needed to be a successful founder, but there are low-cost shortcuts available, including MIT's new online certificate program.

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Meet the Real Mother of Invention: Persistence

For Jonas Eliasson to bring the Me-Mover to market, all it took was one eureka moment. And then 13 years of painstaking improvement. Like any sane human being, Jonas Eliasson hated commuting.

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Caught on Camera: World’s Worst Employee?

FedEx's response to one of its employees chucking a customer's computer monitor over a six-foot fence shows how your company should respond to a PR disaster. If you haven't seen it yet, here's a 21-second video that'll make your blood boil. And no, it's not a joke

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Taking the First Steps Toward Leadership

As a founding entrepreneur, you'll always be a leader in your company, no matter what your official title is. So how do you respond? When do I need to start being a leader?

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The Single Best Way to Build Customer Loyalty

To create customers loyal enough to stand in line for you, start by earning the loyalty of your employees. And there's only one way to do that. In a world where careers have become as portable as cell phones and BlackBerrys, ordinary loyalty is fast disappearing from the business landscape.

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The 2:00 A.M. Test for Hiring

How better to judge loyalty than by seeing which of your employees would come to your aid at two in the morning. For anyone who has known me for any period of time you will, from time-to-time, hear me extoll the virtues of the 2:00 a.m. test.

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Cyber Crime: Are You a Target?

Hackers stole credit card data from 200 businesses over three years and racked up $3 million in bogus charges. Don't think it can't happen to you.

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How Big Government Shafts Small Business

A recent Gallup poll says that more Americans are afraid of 'big government' than 'big business.' Small businesses should be afraid of both. A recent Gallup poll revealed that two-thirds of Americans fear of “big government” while a little more than a quarter of Americans fear “big business.” What’s funny about that statistic, IMHO, is that the question suggests that there’s a fundamental difference between the two.

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An In-Store Revolution

A New York brick-and-mortar entrepreneur takes a cue from e-commerce: She curates limited-time-only themes and product lines, hosts community events, and sells sponsorships. An In-Store Revolution A New York brick-and-mortar entrepreneur takes a cue from e-commerce: She curates limited-time-only themes and product lines, hosts community events, and sells sponsorships

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10 Dumbest Business Moves of 2011

The final vote is in! The committee has worked its way through an amazingly large group of entrees and come up with the Top (Bottom?) 10.

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Bizarre HR of 2011

Most human resources departments consider very carefully when its appropriate to let an employee go. But then theres the few that, well, end up in hot water.

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