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How Diapers.com Gets Customers Coming Back

Marc Lore and Vinit Bharara lure moms to their websites to buy diapers, soaps, and other essentials. Quick delivery, simple experience, and good customer service gets them to return.

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4 Cool Tools to Engage Customers Online

These new tools offer innovative ways to engage people who visit your site, and keep them coming back. A lot of business owners are focused on interacting with customers on social networks. But how about your plain old company website?

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Website Smackdown: Mayo Clinic vs. Cleveland Clinic

Two of the country's most respected hospitals: Which one has mastered the art -- and science -- of great website design? In this week's Website Smackdown, I’m taking a look at the websites for two of the biggest hospital complexes in the world, the Mayo Clinic and the Cleveland Clinic.

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Web Protests Of Privacy Acts Begin

Breaking news from your editors at Fast Company, with updates all day. Web Protests Of Privacy Acts Begin . As planned, Wikipedia , Google , and scores of other websites have gone dark to protest the Stop Online Privacy Act (SOPA) in the U.S.

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Do Social Networks Really Compete? Google+ Vs. LinkedIn, Round One

Eric Schmidt maintains Google Plus isn't in competition with other social networks; LinkedIn's Jeff Weiner isn't convinced the two can coexist. Who's right? Google Plus's overnight success has sent the tech press and Google 's competitors into a frenzy over how much market share the new social network will grab

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Capterra Soldiers On

THE PROBLEM In our September 2010 issue , we wrote about Capterra , an online directory of business software vendors. Company co-founders Michael Ortner and Rakesh Chilakapati faced a dilemma: whether to include reviews of their vendors' software on their website. Users of Capterra's online directory were clamoring for reviews to help them assess the software products listed.

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