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Are Facebook and Twitter the Best Ways for Brands to Reach Consumers?

Advertising dollars are moving to Facebook because of its targeting capabilities. But what if there was an even better way for brands to reach their desired audiences? The big meme in advertising today is that brands are gradually moving to Facebook, because on Facebook, you can find the specific audience you want to advertise to

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What Engadget’s Gang Can Learn From StumbleUpon

A bad merger, like a bad marriage, sometimes needs to end in divorce. When Engadget was acquired by AOL in 2005, it perhaps wasn't the best fit. Last month, editor Joshua Tupolsky announced he was leaving the site, part of an exodus that comprised "as many as eight of the more prominent editorial and technology staff members," in the words of The New York Times

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Fact, Fiction, and the New $1 Billion Lawsuit Against Mark Zuckerberg

Larry Klayman has sued Facebook and Zuckerberg for its failure to shut down the "Third Intifada" Facebook page sooner than it did. Who is this "one-man litigation explosion," and what does he represent? On Thursday, Larry Klayman, a Washington, D.C., lawyer, sued Facebook and Mark Zuckerber for $1 billion in damages.

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First Day Jitters

Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs.

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Microsoft to Apple: "App Store" as Generic as "Grocery Store"

The two tech behemoths go toe-to-toe over trademark issues, with dueling language experts and claims bordering on absurdity. Microsoft fired back at Apple this week in the on-going dispute over the trademark of the coveted compound term, "App Store." The dueling legal briefs shows the depth of the age-old rivalry and also reveals a fascinating look into the hair-splitting world of trademark. Microsoft's latest argument is, essentially, that Apple cannot own "App Store" anymore than a large food retailer could lay claim to "Grocery Story," since its the very descriptor needed to discuss what a group is.

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Succession Stories: The Good, the Bad, and the Ugly

Sylvia Wildfire, like many business owners with children, would love to pass her Thousand Oaks, California-based business, OnCallMedic, which supplies emergency medical technicians to weddings and big events like the Grammy Awards, on to her son, Michael.

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Brazil’s 10 Most Innovative Companies

01 / Azul > > For converting bus riders into frequent fliers. Brazilian-born David Neeleman, founder of Jet Blue, brought the low-cost airline model to his home country and tweaked it to fit its nuances

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7 Blogging Mistakes That Small Businesses Make

Blogging for your business is important, but doing it wrong can cost you customers and your reputation. As more and more small businesses enter the world of content development, the scrutiny continues to increase. Consumers can be retained or lost simply from your blogging efforts, so its imperative this public-facing activity is done correctly.

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Samsung’s Anti-iPad 2 Policy: Clone the Heck Out of It

In what may be a perfect "if you can't beat 'em, join 'em" maneuver, Samsung has just revealed its answer to the iPad 2--a new set of Galaxy Tab tablets. In terms of specs, they're pretty much clones of Apple's offering.

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