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Is This Island Start-up Paradise?

What happens when a flood of highly educated, entrepreneurial young people return from studies abroad to tiny Cyprus?

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Is This Island Start-up Paradise?

What happens when a flood of highly educated, entrepreneurial young people return from studies abroad to tiny Cyprus? The answer offers a trickle of optimism.

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Marketing Makeover: Fix This Email Pitch

Email marketing fails when a message contains just biz-blab and fake emotion. Here's how to write a note that generates real leads. One of the weirdest phenomenons I see: otherwise articulate people who lapse into biz-blab and jargon as soon they try to write an email pitch.

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Bassman’s Photography Back in Fashion and on Exhibit

Lillian Bassman’s 1950s-era black-and-white fashion pictures of confident, well-dressed women were bound to come back into style. Fortunately, she lived to see them embraced as fine art.

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Learning The Softer Side Of Leadership

Leaders' primary objective is to empower others to make decisions and take actions that are aligned with the organization’s vision, purpose, and strategy.

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The 5 Most Powerful Words in Sales

Your words help you build relationships with customers--so choose them carefully. Awesome photos, catchy videos, and fancy graphics are helpful, but the most important thing where sales are concerned are the words you use

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How To Bring Out The Magic In Marketing

Whether you're trying to sell whisky or get people to adopt dogs, marketing can be magical when there's a deep understanding of both an organization's culture and its strategic needs. There’s been a back and forth on Fast Company of late, regarding corporate culture versus strategy

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Advertising Overload: Are You Guilty?

New research on just how many marketing messages it takes to completely turn off a customer. Mae West said that too much of a good thing can be wonderful. Obviously Ms.

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Mastering The Uncomfortable Art Of Personal Branding

Whether interviewing for a job or making a presentation, weaving a strong personal narrative could be the one thing that keeps you on top. Here are a few tips to turning on your personal branding story without turning off your audience

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