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With Yahoo Deal, Spotify Eyes 700M Potential Users

News updates all day from Fast Company. Spotify and Yahoo just announced a global distribution deal that will put Spotify in front of 700 million users--a hefty leg up from its current 10 million actives. It's another way the streaming company is making the experience less about its mothership interface.

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To Thine Own Brand Be True

In order for people to buy into your brand, you have to know who you are. You must convey to them that you truly understand the problem you are trying to solve and that you care about their experience. But, unfortunately, startups don’t always think about this from a consumer perspective.

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Expert Advice: 11 Clever Ways to Boost Your Sales

Stop giving it away! We asked successful young entrepreneurs to brainstorm creative ways that small businesses can spread word and boost sales without resorting to the likes of daily deals sites. The Young Entrepreneur Council asked 11 successful young entrepreneurs to share a creative way to market a business without resorting to daily deal sites

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Greatest Entrepreneur: Round 1 Winners

It's not too late to fill in your brackets Round 1 Winners: You Can Never Be Too Rich or Too Famous. In Inc.'s tournament of entrepreneurial titans, money wasn’t everything, but it sure helped, especially when combined with name recognition and staying power. Rich and famous though they are, Tony Hsieh, Jerry Yang and Arianna Huffington all lost to even more famous and wealthier entrepreneurs

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Greatest Entrepreneur: Round 1 Winners

It's not too late to fill in your brackets Round 1 Winners: You Can Never Be Too Rich or Too Famous. In Inc.'s tournament of entrepreneurial titans, money wasn’t everything, but it sure helped, especially when combined with name recognition and staying power. Rich and famous though they are, Tony Hsieh, Jerry Yang and Arianna Huffington all lost to even more famous and wealthier entrepreneurs.

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Encyclopaedia Britannica Is Dead, Long Live Encyclopaedia Britannica

That's not just a gratuitous Ides of March headline. This week the 244-year-old company announced it is ceasing print publication, but here Encyclopaedia Britannica president Jorge Cauz discusses the business' digital innovations and why its future may be more vibrant than its storied past.

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Why Comcast Will Crush Netflix

I’m sitting in my rental car outside of eBay headquarters on a rainy day in San Francisco. I’m about to step into my second day delivering an Outthinker workshop to group of technology execs from various companies. Television news here centers on the rapidly reorganizing technology landscape: the Yelp IPO, Yahoo suing Facebook during its pre-IPO quiet period

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The Strategy Of Being Needed

I spent last week in snow-plow position, trailing my 4-year-old daughter down ski slopes. On the lift rides up, while singing songs with mispronounced words (Frosty the Snowman has a “bucky” nose, by the way, instead of a button), my thoughts drifted to a struggle that occupies me today. I am negotiating a series of license agreements for my “ Outthink the Competition ” IP and I want to make sure I don’t get taken for a ride.

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Apple’s iMessage: All Your IMs Are Belong To Us (And Phone Network SMS Revenues, Too)

When Apple first released its Messages overhaul for the way iPhones handle test messages, and enabled it on iPads too, it was a sign that the company could see ways to innovate the pretty-much stagnant instant messaging market. It also let users of its iCloud service send short messages to each other without necessarily having to pay phone networks for the privilege. Now Apple's said it's expanding Messages to the OS X desktop, and that's big news

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