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Who’s Next: Vivian Rosenthal’s Big Idea for Interactive Advertising

Photograph by Henry Leutwyler Architect, designer, and the advertising impresario behind Tronic, GoldRun. Altrendo Images/Getty Images (plane); Colin Hawkins/Getty Images (gold-panning); Seth Wenig/AP (museum patron, painting); Universal Pictures/Photofest (The Fast and the Furious); Dave M. Benett/Getty Images (Saatchi) , book (no credit) .red_highlight { color:red; font-family:Arial, Helvitica; font-weight:bold; font-size:13.5px !important; } .border-bottom { border-bottom:#000 dotted 2px; padding-bottom:10px; margin-bottom:10px; } .article p{ overflow:hidden; } Big idea: "I want to turn every aspect of our lives into a game," says the 35-year-old entrepreneur, "by marrying the digital and the physical." Using video, animation, mobile apps, and now augmented reality, Rosenthal creates interactive advertising campaigns for brands ranging from H&M and Yahoo to Esquire magazine and shoe company Airwalk

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Andrew Mason: The Next Mark Zuckerberg?

In 2006, after only two years on the market, Yahoo offered to buy Facebook for one billion dollars. At the time, the fate of Facebook was unclear

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Should You Advertise on Search Engines?

Users pretty much ignore search ads, a new eye-tracking study says. So-called organic search results were viewed 100 percent of the time, and study participants—the study was conducted by user experience research firm User Centric —spent an average of 14.7 and 10.7 seconds looking at them on Google and Bing, respectively. (For tips on search engine optimization, click here .) But just over one-quarter of participants (28 percent) looked at right-side ads on Google, and just 21 percent did on Microsoft's Bing

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Can Congress Force Google to Remove Pirate Sites From Search?

Congress is mid-hearing about all sorts of piracy at the moment, but one interesting trend has emerged: The notion that Congress could force Google to de-list pirate sites from search results? And does this constitute censorship?

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Google Shifts Toward Content Creation With Purchase of Next New Networks

Web TV destination and production company Next New Networks has built its brand by scouting for talent on YouTube--but it looks like Google and YouTube may have been the one scouting NNN. Today YouTube, which Fast Company profiled in our February issue , announced that it had acquired NNN in a deal that could turn YouTube from content host to content creator. "Since launching in March 2007, the Next New Networks team has built a highly effective platform for developing, packaging and building audiences around original web video programming, attracting over 2 billion views and 6 million subscribers," wrote Tom Pickett, cirector of global content operations, in a blog post .

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Sleepy Kochi, India, Gets a "SmartCity"

A 246-acre IT park is to be built in the Southern state of Kerala. Delhi's got its "Cyber city," the area in nearby Gurgaon where the likes of Yahoo!, Deloitte, and other large multinationals reside.

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