Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Screenwriter-producer Melissa Rosenberg helped make Breaking Dawn a box office smash by staying faithful to the books. With her next project Earthseed, she ditches fan loyalty for high fidelity, by "sounding out" her script with f/x experts at ILM

Chimp attack victim can chew food and has sense of smell months after receiving face transplant

American Academy of Pediatrics reviewed 60 years of acupuncture studies, found mostly mild side effects

The art of captivating an audience can take years to develop.

See why adopting big business branding tactics could actually sink your business. In a recent post, I pointed out that a brand (and it’s ability to drive buying behavior) is mostly based upon the customer’s experience product rather than the marketing activities surrounding it. Predictably, a number of readers – most of whom appear to work in marketing -- countered by citing the handful of huge consumer companies that have highly-recognizable brand names

This month's The Muppets movie tries to reverse decades of brand mismanagement. table p {font-size:15px !important;line-height:1.3em !important;padding:8px !important;} THE FAULTTHE FIX Selling out Some fans balked in 1996, when their beloved Miss Piggy started shilling for Baked Lays, and then again in 2006, when she appeared in a Pizza Hut commercial to sing suggestively about "Cheesy Bites." Kermit's bizarre Ford Escape Hybrid ads didn't fare much better.

And, no, "World Peace" is not line of organic specialty soaps.

Overweight people snacked less but took in more calories, study found

If you do it right, your website can be the best marketing tool you have. Ilya Pozin, founder of the Web design firm Ciplex, on how not to screw it up. I’m continually surprised by how many people call my design company with very firm ideas about what they want on their business website and yet, they haven’t thought through some of the most basic questions first

Andrew Yang founded Venture for America to tackle unemployment, one aspiring entrepreneur at a time. Andrew Yang wants to create jobs. Specifically, 100,000 U.S

New research says hearing loss is becoming one of the most common physical conditions after arthritis and heart disease. Jeff Glor talks to Dr.

Common cause of blindness in seniors affects more than 200,000 a year

A semi-anonymous writer and editor reviewing others' reviews of indie music parlays blog buzz into actual people in a real-life record store clamoring for copies of his throwback printed product, a zine.

Number of newly infected people with HIV remains unchanged since 2007, report said

FDA withdraws blockbuster drug's approval for breast cancer, saying evidence doesn't confirm benefit