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Author Archives: Philippe Matthews

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Turn a Hunch Into a Strategy

A low-cost, low-effort way to test your instincts--and prove a meaningful insight--before it's too late. We all have hunches: that a new market is about to explode, that there's a problem in finance, that consumer behavior is changing

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Turn a Hunch Into a Strategy

A low-cost, low-effort way to test your instincts--and prove a meaningful insight--before it's too late. We all have hunches: that a new market is about to explode, that there's a problem in finance, that consumer behavior is changing. Most people hold very strong opinions about their hunches

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When Trademark Enforcement Goes Too Far

You can always enforce your trademarks, but should you? Here are three tips to help you decide when it's worth it. There was a time when school colors ran deep

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Capitalize on a Lack of Focus

Lack of focus can be a core competency. Here are six principles to encourage innovative thinking, lots of experimentation, and an entrepreneurial spirit.

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50 Years in Business and Still Growing

The dual focus of making signs and exhibits has helped Inc. 5000 Applicant of the Week Color-Ad grow over the last five decades. As applications for the 2012 Inc

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8 Things Great Consultants Say

You may not want to hear some of these things--but your project will be better for it. Hiring the right consultant is tough, especially since there often is no physical product to evaluate. Aside from checking credentials and references, your decision often rests largely on what a consultant says.

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Here’s Who Your Start-up Really Needs

Just good enough doesn't cut it. Here's how to identify, and test for, these very important qualities. Let's face it: People who work at start-ups are an unusual breed.

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Here’s Who Your Start-up Really Needs

Just good enough doesn't cut it. Here's how to identify, and test for, these very important qualities. Let's face it: People who work at start-ups are an unusual breed

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Develop More Leadership Charisma

Charisma is not a substitute for genuine leadership. These five steps can help you develop, and blend, the two.

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