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Author Archives: Philippe Matthews

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How to Quit Your Side Gigs

For bootstrapping entrepreneurs, consulting is often a fact of life. But how do you keep all those side projects from overwhelming your startup

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5 Signs You’re Out of Touch With Your Audience

Are you relevant? (Are you sure?) Here are the top warning signs you may be alienating your customers. It seems the more market intelligence top executives possess, the less in touch they are with their target audiences

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5 Secrets of a Great E-Newsletter Business

An e-newsletter has relatively low costs of entry and can quickly scale up to millions in revenues per year. Here's how to get started.

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How to Work the Phone: 6 Tricks

When you can't meet in person, use these 6 rules to build rapport and communicate more clearly. The telephone has been in existence for 136 years, but the way some people use it, you'd think it was invented yesterday

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Will Your Customers Pay More?

You may be able to raise your prices, or introduce a premium price level--if you really understand what your customers value most.

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Le Cirque’s Cross-Country Dining Experience

Le Cirque’s famous French cuisine isn’t limited to its New York and Las Vegas locations this spring. The renowned restaurant’s new head chef, Olivier Reginensi, will be traveling to key cities across the country between now and June 1 to prepare special dinners at ClubCorp private clubs in Los Angeles, ...

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Ermenegildo Zegna’s Artistic Bent

Italian menswear brand Ermenegildo Zegna is unveiling a specially commissioned art installation at the MAXXI, Italy’s National Museum of XXI Century Arts, in Rome on March 21, which coincides with the brand’s store opening on Rome’s Via dei Condotti this month. This is the first in a series of ...

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Ermenegildo Zegna’s Artistic Bent

Italian menswear brand Ermenegildo Zegna is unveiling a specially commissioned art installation at the MAXXI, Italy’s National Museum of XXI Century Arts, in Rome on March 21, which coincides with the brand’s store opening on Rome’s Via dei Condotti this month. This is the first in a series of ...

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