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Author Archives: Philippe Matthews

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Busted! Worst Cases of Misleading Ads

Overselling your product's abilities can cost way more than just your reputation. Here are six cautionary tales you need to know. Believe it or not, a Brooklyn man filed a class-action lawsuit this week against tech giant Apple saying its ads oversold Siri, the talking assistant, on the iPhone 4S

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Why You’d Fail at Goldman Sachs

If your personal beliefs don't mesh with a company's corporate culture, you're destined to fail. On Wednesday, the Goldman Sachs executive Greg Smith resigned his job by writing a scathing op-ed in the New York Times . In that column, written as an exit letter, he accuses top management of encouraging predatory sales practices that actively hurt customers: "I attend derivatives sales meetings where not one single minute is spent asking questions about how we can help clients

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How to Communicate Well With Your Team

Tips to perfect the communication between you and your staffers from Scott Gerber, founder of the Young Entrepreneur Council, and Scott Case, CEO of the Startup America Partnership.

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Is Former Goldman Sachs Exec Destined for Entrepreneurship?

Sheer rage has motivated countless entrepreneurs. Many knew what they wanted a firm to stand for long before they knew what they wanted it to sell. Greg Smith's spectacular departure from Goldman Sachs isn't the first to hit the firm recently.

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5 Tips to Surviving a Start-up

The path of entrepreneurship isnt smooth. Here are five tips to survive the start-up roller coaster.

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Few women getting tested for chlamydia: CDC

Only 38 percent of the 16 million American women aged 15 to 25 who are sexually active were screened for chlamydia in the prior year, putting them at risk for chronic pain, life-threatening pregnancies and infertility, U.S.

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6 Steps to Building a Better Business Case

Whether youre pitching a product, an investment, or an idea, these questions will help you seal the deal without any fancy sales pitches or techniques. Convincing other parties to buy into your viewpoint is critical to growing your business.

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