Has Innovation Lost Its Meaning? Percolate’s Noah Brier On Its True Definition

“For better or worse, the word ‘innovation’ has come to represent so much that it seems to have lost most of its meaning,” says Noah Brier, cofounder of Percolate , a company that helps brands create content on a social scale. So a few years ago, Brier decided to read some of the early writings of Josef Schumpter, the first person to really talk about innovation in the field. “Reading his stuff really opened my eyes, as he had a very specific definition of innovation: The commercialization of an invention,” says Brier.

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Has Innovation Lost Its Meaning? Percolate’s Noah Brier On Its True Definition