How to Create a “Weird” Company Culture

How Eric Ryan of Method created a strong culture An offbeat culture and an obsession with product design helped turn Method, a San Francisco-based soapmaker, into a $100 million company. In a new book, The Method Method, co-founders Eric Ryan and Adam Lowry lay out their approach to creating a company in which flash mobs and dance parties are routine occurrences.

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How to Create a “Weird” Company Culture