Is Rewarding Customers for Referrals Worthwhile?

How Sweet Spot, a hair removal salon, used Blue Calypso’s word-of-mouth solution to generate sales and repeat clients, something LivingSocial had failed to do. The Company: The Sweet Spot, a Dallas hair removal salon that specializes in sugaring, an alternative to waxing The Goal: Attract customers to the newly opened salon The Execution: The Sweet Spot’s founder, Erin Cox, noticed links to products and services on her friends’ Facebook Walls that looked a lot like promotions. She followed the links and realized they all originated from Blue Calypso, a mobile marketing platform through which businesses reward people for sharing ads via Twitter, Facebook, or text message.

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Is Rewarding Customers for Referrals Worthwhile?