Rise Of The Machines: How Rube Goldberg Inspired A Decade Of Creative Copycats

Look! Another RGM. What is it about Goldberg’s contraptions that’s made them such an enduring commercial form and reliable source of web traffic? In support of its new Android tablets, Sony just launched a series of web films based on a Rube Goldberg Machine

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Rise Of The Machines: How Rube Goldberg Inspired A Decade Of Creative Copycats