Scared Green: Ideas for Tough-Love Climate Change Campaigns That Get Results

The sustainability movement is stuck in a slump, a stall, a “trough,” as moderator Scott Henderson of CauseShift called it on the PepsiCo Plugged-In Stage at SXSW yesterday. He wanted to give it a kick-start, he said. “How to we get past the idea that someone else is going to take care of it, and start taking action?” Henderson asked his three panelist to present big ideas for how to inspire Americans into action–and these weren’t your typical green-is-good approaches

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Scared Green: Ideas for Tough-Love Climate Change Campaigns That Get Results