Word-Of-Mouth Marketing: We All Want To Keep Up With The Joneses

It was close to midnight, Pacific Standard Time, as one truck after another crept down a quiet, gated village road in the heart of Laguna Beach, one of the most beautiful oceanside communities in Southern California (as well as one of the most affluent and most expensive). Most of the ornate, sprawling stucco houses were in shadows, their owners asleep–with the exception of the very last house on the block. Considering the time of night, it was unusual to see one, let alone several, vehicles on the road

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Word-Of-Mouth Marketing: We All Want To Keep Up With The Joneses