YouEye’s Cheap Eye Tracking Lets Brands Use Your Webcam to Watch What You Watch

The humble webcam has enabled many things: racy adventures on Chatroulette ; Skype chats with Grandma; remote learning. With this week’s launch of YouEye , the hope is that the webcam will become a powerful–and inexpensive–new tool in user-experience testing for companies looking to quickly evaluate the effectiveness of their websites. YouEye pays people recruited from the client’s site, outsourced panels, or YouEye’s panel an average of $7 each to evaluate things like online advertising and attention spans by tracking their eyeball movements via their own webcams.

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YouEye’s Cheap Eye Tracking Lets Brands Use Your Webcam to Watch What You Watch