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Is Your Social Media Marketing a Turn Off?

Turns out, the line between promoting your brand and cyber-stalking your customers is thinner than you think. Getting "liked" online in some form or another has become a de rigueur part of marketing. But a recent poll of consumers who use social networks suggests just how easy it is for companies to unwittingly convince people to click that invisible, but oh so potent, "hate" button.

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Guy Kawasaki’s Social Media Secret

The founder of Alltop.com explains his social media strategy (and tells uis why Google+ may overtake Facebook). Guy Kawasaki wears many hats.

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Golden Rule of Networking: Don’t Keep Score

This is the only way to win at networking: Always offer to help. Never expect anything in return. I call it Golden Rule of Networking, and it should permeate all your networking efforts

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Capital Well’s Next-Generation Solution

New Hampshire's Capital Well is facing a classic predicament; Its core product is rapidly becoming commoditized. It needs to innovate--fast. Here's how

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Out of Sight, Top of Mind

How to keep a business on track when its top performers are scattered across the map. Caldwell, Idaho

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4 Cool Tools to Engage Customers Online

These new tools offer innovative ways to engage people who visit your site, and keep them coming back. A lot of business owners are focused on interacting with customers on social networks. But how about your plain old company website?

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Norm Brodsky on Weighing Prospective Clients

How much time is too much time for a small-but-growing company to spend talking to and preparing estimates for prospective clients? Dear Norm, My husband and I run a small studio that does branding and packaging design. We seem to attract a lot of start-ups and small businesses—enough that we haven't had to pitch a client in more than three years

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New Incubator Focuses on Female Founders

Three New York City businesswomen are launching their own incubator to focus on start-ups with a female founder and a mobile product or service. Tech incubators, such as Y Combinator and TechStars, graduate astonishingly low rates of woman-run companies. Instead of complaining about the gender gap, three New York City businesswomen are launching their own incubator

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