Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

If you dont know which products create the most value for your business, youre probably missing out on key growth opportunities. Using product profitability or bottom line value creation to help determine the appropriate marketing mix is one of the more difficult metrics for management teams to accurately measure.

Cash flow can be a real pain point for start-ups. These new solutions by young companies are helping start-ups scale quickly without cash infusions from investors

The founder of Milk has come a long way since his days as the "Dark Tipper" on Tech TV. As a well-known entrepreneur, Kevin Rose helped change the way we share news ( Digg ) and how we get tech video content online ( Revision3 ). Today, he is behind the popular review app with the quirky name, Oink .

Microsoft, Best Buy, and other tech giants are coming for you, armed with their best sales pitches. Get ready to negotiate. You may not know it, but you're a target sitting in the crosshairs of big technology vendors everywhere

If you think that PR is just about the press mention, think again. A great media campaign can actually make you money.

Social is one of the hottest trends in enterprise software, and many companies are considering rolling out products and services that make it easier for employees to share information with each other and communicate with customers and suppliers. Social software covers a lot of ground, but in general, products in this field enable people to share ideas and documents, find expertise and connect with colleagues, and communicate interactively with others. Gartner reports that “social software technologies as a whole are among the most hyped in the industry at the moment,” but is quick to warn companies that different social software technologies are “at different levels of maturity.” Meanwhile,

One individual (or four) may embody these characteristics.

The traditional way to hire is to decide what Mr. or Ms.

Tech companies can't find enough engineers. So why not train them yourself

Several of us were talking this morning about the frustrations of waiting for someone to do their job. I see it time and time again yet still find it surprising that some people just don’t realize how damaging some actions can be to a career, a reputation, and a personal brand within your industry

It takes more than a firm handshake to make a great first impression these days. Use these tips to make sure you're getting it right

Women are told that its not ladylike to brag. But done right, it can be one of the most effective ways to grow your business and your influence

In a tough economy, the worst thing to lose isn't money. It's credibility as a leader.

You just closed a small financing round, hired some new team members and are looking to move into a new office space.

The company's movie streaming deal with Verizon is a classic adjacency move that leverages the brand while limiting the risk. Redbox and Verizon announced this week they are teaming up to offer an online movie streaming service that competes directly with Netflix. We think it’s a great strategic investment that will likely reap positive returns.