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Go Big or Go Home?

The founder of FamiliesGo!, a travel website, weighs the options for her start-ups growth.

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Go Big or Go Home?

The founder of FamiliesGo!, a travel website, weighs the options for her start-ups growth. One of the first things another entrepreneur said to me when I was getting feedback on the viability of FamiliesGo! was that I ought to think about whether I want to keep things small or “go big.” I think about it a lot and can see the possibility and appeal of both paths

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How To Write a Blog That Sells

A relevant and engaging blog can bring new customers and interest to your business. Also, Natalie MacNeil, founder of shetakesontheworld.com, explains how keywords can help increase traffic

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How To Write a Blog That Sells

A relevant and engaging blog can bring new customers and interest to your business. Also, Natalie MacNeil, founder of shetakesontheworld.com, explains how keywords can help increase traffic

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Eventbrite’s Kevin And Julia Hartz Make Event Ticketing Easy And Cheaper For Everyone

If you've had it up to here with Ticketmaster's insane fees, or you're looking to buy or sell tickets to your school's bake sale, your band's concert, or a local cooking class, Eventbrite is for you. Ticketmaster, dubbed the " most hated brand in America " by Fast Company, has historically left much to be desired from a user standpoint, with its eye-popping service fees and market stranglehold on large events that makes them damned near impossible to avoid. Meanwhile, a massive part of the ticketing market has been virtually untapped--Ticketmaster will get you into the U2 and Sting megatours, but if you're looking to sell or buy tickets for a knitting class, an obscure music festival, or a neighborhood nonprofit fundraiser, forget it.

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You’re Being Sued. Do You Know Where Your Data Is?

Once upon a time, you simply handed over the contents of your file cabinets to the lawyers. In the digital age, the task is much more complicated--and expensive. Imagine your business is being sued

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Why I Started Over at 60

Bruce Lyon traded his own Oscar-winning company for a cushy job at Sun Microsystems. But when Sun got to be too restrictive, he decided to go it aloneall over again

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Attract More Holiday Shoppers

Their work cut out for them, small businesses turn to customer service and experiences to differentiate this holiday shopping season. Holiday retail projections are upbeat, but what's a small business to do with competition from deep-discounting big-box stores and consumers who are focused on seizing deals? The National Retail Federation expects retail sales to increase 2.8 percent this year.

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5 Ways To Build Engagement Using Positive Feedback On Your Company’s Website

Last Wednesday morning my 12-year-old son and I accidentally climbed a nearby mountain called Sunset Peak. Elan and I meant only to walk up a little way, scouting the thing out for a possible climb on Saturday. But two hours later, we were at the top, thirsty, out of breath, and delighted

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Do You Trust Your Neighbor?

In the wake of Airbnb's home-vandal scandal, start-ups in the collaborative consumption space are rebuilding peer-to-peer buying's reputation. Here's how. Airbnb found itself in a public relations nightmare this summer that threatened to undermine its whole ethos of amiable and unique person-to-person connections

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Imagine A World Where The Cable Guy Shows Up On Time

A growing group of customer experience professionals are working hard to make some of life's most frustrating experiences not just tolerable, but delightful. There aren’t many people who look forward to scheduling an appointment with the cable company. You’re typically given a 3-4 hour window to wait at home for something that takes just a few minutes.

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This Smell Will Boost Your Sales

Retailers have to up their game to capitalize off of holiday sales. Here's how to leverage the five senses to encourage customers to buy. Walk into any American mall during the months of November and December, and, if you can tune out the hordes of frantic holiday shoppers, you'll likely notice upbeat Christmas music, the smell of pine boughs and cinnamon, bright red candy-canes, and plenty of free samples

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