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Better Online Customer Service

Perfect your customer service, and your retention. Tips from Scott Gerber, founder of the Young Entrepreneur Council, and Angie Hicks, founder of Angie's List.

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4 Stages of Business Commitment

So you're ready to start a business but how committed do you want to be? Use these four examples as your guide. Many of our readers are interested in starting a business and find themselves at various stages in the process.

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5 Signs You’re Out of Touch With Your Audience

Are you relevant? (Are you sure?) Here are the top warning signs you may be alienating your customers. It seems the more market intelligence top executives possess, the less in touch they are with their target audiences

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4 Steps to Closing the Deal

Do you have a high-stakes RFP? If so, its important to follow a systematic approach to identify how you can best add value for your customer. We’ve been leading an effort to help one of our clients choose a long-term strategic partner to jointly build a business in the healthcare sector.

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Your Interns Could Save Your Business

You may be surprised by the value that an intern can provide to your business's growth strategy. We’ve probably all had the experience of stepping into a retail store and receiving too little, or worse, too much attention from the staff

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Diversify the Eggs in Your Marketing Basket

Don't ever become so reliant on one form of marketing that, if it ceased, your business could go the way of the dodo. What would happen if your principal manner of marketing your product were to vanish overnight? Could your business adapt?

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Diversify the Eggs in Your Marketing Basket

Don't ever become so reliant on one form of marketing that, if it ceased, your business could go the way of the dodo. What would happen if your principal manner of marketing your product were to vanish overnight

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Diversify the Eggs in Your Marketing Basket

Don't ever become so reliant on one form of marketing that, if it ceased, your business could go the way of the dodo. What would happen if your principal manner of marketing your product were to vanish overnight? Could your business adapt?

Read More »

Selling at a Loss Good for Business?

Killing an unprofitable product isnt always the best path. Here are four scenarios where sustaining a poor performer can help the business grow. Common sense would tell you that if you have unprofitable products, removing them from your portfolio will increase the overall profitability of your business

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