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Have you ever been primed?

The oil and gas industry hardly innovates! They just dig up oil! Who cares? Actually, I care and I believe that you should, too. I’m so interested in this that I’ve been interviewing innovative professionals in the oil and gas industry.

Two New York fashionistas launch their fashion house Jolie & Elizabeth in New Orleans and lead the charge of bringing fashion back to the Garden District. When Jolie Bensen , 27, graduated from LSU in 2006 with a degree in apparel design, she had big dreams of leaving her native New Orleans behind and making her mark on the fashion industry in New York. And that's exactly how things began to play out

The Kindle tablet is coming. (You may have heard a little about this.) Amazon 's just redesigned its main website with changes that make it more tablet-friendly, and one writer is even claiming to have used the device.

A less common form of obesity surgery may spur more weight loss than its far more popular cousin, gastric bypass — but at the price of greater long-term risks, researchers reported Tuesday.

Whether you have a few company cars or a fleet of several dozen trucks, you can save money on fuel by making minor changes to your operations and driving.

How'd HP do it? Seemingly by just slashing the price to $99

Plastic Logic's e-reader may yet live as an educational tool in Russia, just as Apple and Microsoft bid for millions of tablet PCs destined for Turkish schools. The e-education game is getting serious. Plastic Logic has just landed $150 million in investments from a state fund in Russia to bring its ill-fated soft-screened e-reader to the nation's schools.

August is traditionally a slow news month for tech, but with its revised iPhone launch schedule Apple's still turning up plenty of rumors--along with fascinating hints at future Macs. Entirely New Product Line Japanese Mac site Macotakara is predicting Apple's got something surprising up its sleeve for the end of 2011: A completely new Mac product.

At the moment, that's how it looks! Hewlett Packard has announced it is buying search software company Autonomy for $10.3 billion.

Enough with the cumbersome wires, lights, and battery packs. The new wave of wearable technology prizes style, comfort, and utility.

Here's what I am seeing.

Instead of driving aimlessly looking for a spot, pay a few bucks to have someone give you theirs. It's happened to all of us: circling for what seems like hours trying to find a parking spot near our house or the restaurant you're going to.

Cheap genome sequencing will let doctors treat individual patients rather than diseases. That will save lives, because people are often much more complicated than just their symptoms.

This and more important news from your Fast Company editors, with updates all day. Bing Dings Google's Market Share .