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Putting the Quality in Q&A

While working at Facebook in 2009, Adam D'Angelo and Charlie Cheever had a question: Why isn't there a place on the Internet where a question can be answered by someone who actually knows the answer? That question led the pair to start Quora , a Q&A website that allows users to share knowledge. You can pose a question, answer a question, and edit others' answers

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How to Show Market Traction

When pitching your business for funding, a common question that investors will ask is “Have you achieved market traction?” Market traction is just one factor that that will determine a VC or Angel’s interest in funding your company, but it can be very important. One simple definition of market traction, credited to Angel List co-Founder Naval Ravikant , is “quantitative evidence of market demand.” I spoke to serial entrepreneur and angel investor David Beatty about finding quantitative evidence.

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6 Lessons on Starting Up

"Street Smarts" columnist and senior contributing editor Norm Brodsky is a veteran entrepreneur who has founded and built six businesses.

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How to License In Intellectual Property

When your company needs to use a process, concept, toolor really anything that's protected by a patent, copyright, or trademarkhere's how to license it, and avoid legal trouble. The world of intellectual property has suffered a shake up in the Internet age

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The FDA’s New Sunscreen Rules Don’t Go Far Enough To Protect Us

With new requirements to be honest about how well they protect and how easily they come off, new sunscreen regulations are a step forward, but could still result in you not getting the protection you paid for. Skin cancer is a major problem in the U.S; between 1992 and 2004, melanoma rates grew by nearly half.

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What Makes a Business Magnetic?

A graduate from Harvard’s Law and Business schools, Adrian Slywotzky is a sought after business consultant, speaker, and writer. Below, Adrian describes the qualities that make a business magnetic. Curt: What does magnetism mean in the B2B world

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Want To Sell Product? Sleep With Your Customers

Knowing the bathroom, eating, and cleanliness habits of consumers can make or break a campaign. Question is: How far are you willing to go? How well would you say you know your consumer--not just the broad-stroke stuff, either, like their income or marital status

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How and Why to Develop a Niche

When business owners ask me why they have a difficult time prospecting and closing on business, one of the first questions I ask is, “who is your audience?” When I hear answers that include words like, “anyone who…,” I immediately know that we are heading into an emotional conversation - niche marketing.

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Another Thing NFC Could Change Forever: Product Warranties

Near-field wireless tech could reinvent not only your wallet, and how you shop--but also how you return defective products to the store under warranty. Near-field wireless tech may soon reinvent your wallet and how you shop--and now also how you return defective products under warranty to the store

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Recall may force closure of many public pools

Consumer Product Safety Commission announces recall of drain covers that can trap, drown swimmers; Many pools required by law to replace them have not done so

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All My Purchases Wants To Make Sense Of Your Life–Or At Least Your Digital Receipts

A company that started out looking to join the social commerce revolution found an opportunity in simply being useful to people trying to manage email receipts. Inboxes are the new wallets--stuffed with too many receipts to even begin to organize. That’s why Project Slice is today launching a new application that will automatically scan your emails and collect all your purchase information in a single place.

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10 Steps to Greener Packaging

Thinking of going green? Switching to eco-packaging can be tricky. These steps will make the process a little smoother.

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Ads Convince Consumers Of Nonexistent Experiences

One way advertisers convince us to buy something is to remind us that we’ve enjoyed their product before. Unfortunately, we can have fond memories of a product that we’ve never even had. Or that doesn’t even exist

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Looking Out for the Health of Our Babies

With the current obsession with label-reading and organic ingredients, surely there must be dozens of organic baby food brands, right? That's what Los Angeles moms (and friends) Liane Weintraub and Shannan Swanson thought.

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