Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

A few days ago , I met Ben, a first-time founder who's been working on his business idea for 10 months. I asked him to give me the two minute overview of his business idea (or the "elevator pitch" in investor speak)

In the same way China approached its preparations for the Beijing Olympics, businesses have fully detailed each sensory impression a product will have on consumers.

Is the founding of Twitter the stuff of "The Social Network 2"? You probably know the story by now

Walk into any bank in the country and ask for a loan to start a business and the knee jerk reaction of the banker behind the desk will be to ask you to write a business plan—even though they themselves have likely never written one and will not base their lending decision on its content. The problem with writing a business plan as a start-up is that it will be based on one assumption on top of another. If your first assumption is flawed, then the whole thing is useless.

This article is Part 1 of an 8 part series. Geoffrey Moore is a best selling author, with successful books such as Dealing with Darwin , Crossing the Chasm , and Inside the Tornado to name a few

Remember a few years ago when everyone decided that using algae as a biofuel feedstock would be the best thing ever? Well, progress on that front is moving so slowly that companies have realized that that might not be where the money is

How does a company's structure and ability to adopt new tech affect it's ability to evolve strategically?We continue our Leadership Hall of Fame series, a year-long look at the top business books and authors, with an excerpt from The Innovator's Dilemma (1997) by Clayton M. Christensen. From the earliest studies of the problems of innovation, scholars, consultants, and managers have tried to explain why leading firms frequently stumble when confronting technology change.

SodaStream now touts natural syrups and the eco-friendliness of homemade soda.

LinkedIn has announced the launch of LinkedIn Today, a social news product for business users that the company hopes will turn its site into a can't-miss daily destination. Up until now, LinkedIn didn't offer enough fresh information to be useful in daily life; well-connected Internet users don't check LinkedIn every day the way they might with, say, Facebook or Twitter. LinkedIn Today aims to change that

College professors offer little notice on buying class textbooks, so typically, students have little choice but to buy the books on campus. "[University bookstores] are good at making it easy and being right there," says Richard Mondello, a junior computer science major at Tufts University. "What they're not good at is giving students good prices." In Mondello's first semester at Tufts University in 2008, he spent $190 on a single physics textbook at the campus bookstore

Some of the nutrition information listed in government-mandated food labels will be repeated on package fronts under a new system that food makers and major grocers are introducing.