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Do You Know Your SWOT?

The key to survivalwhether it be in the "real" world or the business worldis to know your SWOT (Strengths, Weaknesses, Opportunities, and Threats). According to the U.S. Small Business Association, roughly 50% of all businesses fail within their first year

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Are You in Love With Your Product or Your Business?

How to resolve the classic love triangle: Entrepreneur, Product, Business. Every business starts with an entrepreneur looking to solve a problem. The entrepreneur creates a product they love, and are absolutely sure others will love it too

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Made in USA: 6 Companies That Came Home

Manufacturing in America is hardly on the way out. In fact, it's just beginning to come back. Over the last four decades, a combination of outsourcing and offshoring sent thousands—if not millions—of manufacturing jobs overseas

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8 Bizarre Tricks for Start-Up Success

At the London Web Summit this week, the CEO of CloudFlare explained the rules he learned starting one of the world's fastest-growing companies. "It took Facebook more than five years to hit 400 million unique visitors a month.

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Selling at a Loss Good for Business?

Killing an unprofitable product isnt always the best path. Here are four scenarios where sustaining a poor performer can help the business grow. Common sense would tell you that if you have unprofitable products, removing them from your portfolio will increase the overall profitability of your business

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Selling at a Loss Good for Business?

Killing an unprofitable product isnt always the best path. Here are four scenarios where sustaining a poor performer can help the business grow. Common sense would tell you that if you have unprofitable products, removing them from your portfolio will increase the overall profitability of your business.

Read More »

Selling at a Loss Good for Business?

Killing an unprofitable product isnt always the best path. Here are four scenarios where sustaining a poor performer can help the business grow

Read More »

Selling at a Loss Good for Business?

Killing an unprofitable product isnt always the best path. Here are four scenarios where sustaining a poor performer can help the business grow.

Read More »

3 Ways to Reignite Innovation in Your Business

If your growth has stalled, encouraging innovation on the front line will make all the difference. This past week, our team was working with members of a family-owned manufacturing business who had watched their product sales shrink over the past 10 years. Highly motivated to keep sales up as their core profitable products started to lose traction, they took whatever work they could find.

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3 Reasons People Hate Marketers

Dont add to the marketer bashing: avoid these pitfalls and be a marketing hero. Why all the hating for marketers? It seems that those of us responsible for creating a compelling message about products and services are under some heat these days.

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How to Add Design Magic

The secret to winning fans and pleasing customers might just be simplicity of design. We talked to a trio of user-experience pros about how they create intuitive (and highly successful) products.

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