Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Overselling your product's abilities can cost way more than just your reputation. Here are six cautionary tales you need to know. Believe it or not, a Brooklyn man filed a class-action lawsuit this week against tech giant Apple saying its ads oversold Siri, the talking assistant, on the iPhone 4S

Want to pitch TechStars Founder David Cohen? You better make sure your pitch looks like this.

Firms like Intuit, eBay, and PayPal are intensely focused on improving online user experience. Here's five more ways you can be, too. I recently posted the Top 5 Habits of Customer-Obsessed Companies , gleaned from the work done at my digital consultancy, AnswerLab, with companies who dominate the digital space like LinkedIn, Intuit, and eBay

We idolize entrepreneurs, like Mark Zuckerberg, who hung on when everyone urged them to sell. But sometimes selling early makes a lot of sense. In 2007 I started a company called Tikatok.com, an online self-publishing platform for children.

Investors reveal what grabs their attention--and what makes them cringe. For a certain kind of tech start-up founder, the pitch contest offers a thrill that few other events can deliver: You have only a few terror-filled minutes to successfully demo your product (using shaky wi-fi, no less) in front of a firing line of judges who can—and will—find holes in your idea big enough to drive a truck through. I've spent the last two days camped out at this year's Launch Festival , a tech start-up competition in San Francisco founded by entrepreneur and investor Jason Calacanis, where more than 40 start-ups competed for more than $1 million in prizes and seed capital.

Getting outside money will dramatically change the way you run your company. Are you ready for that? Many entrepreneurs view raising outside angel or venture investment as a baseline requirement for starting their business – before they even write a line of code or bring a customer on board.

Words of wisdom from Norm Brodsky, New Orleans Mayor Mitch Landrieu, Alexander Osterwalder, and the founder of Warby Parker. After an inspiring day at Inc.'s GrowCo conference , I headed to the historic French Quarter of New Orleans, where Arnaud's hosted a tweetup.

A big customer wants you to tweak your product for them. No problem, right

A big customer wants you to tweak your product for them.

You can make the sale even after a customer says your price is way too high.

You can make the sale even after a customer says your price is way too high. Follow these easy steps. If your job involves selling, chances are you're going to hear one of these objections: "It costs too much!" or "The price is too high." The next time you do, try this simple five-step process to handle this all-too-common objection: 1

Get a better handle on what you're tracking and why. Here's a good place to start. Dear Jeff, I track conversion rates on our website.

Turns out you don't have to be a banker or a mathlete to get into the credit card business.

Daydreaming about leaving your day job? See if you fit the profile of a successful entrepreneur--or if you're better off staying where you are. So, you have a great idea for a business

Through their young company, Gabrielle Palermo and her three co-founders are donating clinics to those in need. In 2009, Gabrielle Palermo entered Arizona State University to pursue a medical degree because she wanted to help people in need