Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Don't be too focused on your product--because if you're not building a community for it, it may never get off the ground. When you are first starting your business, it can seem as if there are an infinite number of items on your to-do list and not enough hours in the day. While it's important to put in the necessary time to build out your product or service, there is a danger in being overly focused

The best business story might not get noticed by the top publications, but there are plenty of other ways to get it published.

With a Federal Court Case underway many are asking can the color of the soles of shoes be protected as a trademark. The answer may surprise you.

We're living in a world of beta tests and products that are released and then improved.

Start-ups on a shoestring might not have the money for a public-relations agency or even a PR pro. Here are seven steps to do-it-yourself PR.

Success, if not handled properly, can lead to the demise of a business. Sustain long-term growth by following these steps. A funny little thing happens on the road to success.

The first place your customers meet you is online. So it's time for a spot check: Are you looking your best? Customer relationships are job No

Sometimes, the best way to improve something is to begin again from scratch. Even if it's your top-selling product. In 2004, 37signals, the software company I co-founded, released a Web-based project-management and collaboration tool called Basecamp.

Great companies use this approach to cut their cost per acquired customer in half and generate a positive return. Can it work for you too? A financial services client of ours is spending several million dollars per year on marketing to their customers.

This simple, 3-step approach helps you sell against a cheaper competitor--without having to discount. This is an important column, maybe the most important ever I've published. It contains the key to keeping your company profitable and free from debilitating price wars

The exposure is tremendous: 140,000 attendees and 5,000 members of the press. But the costs are steep.

Is it time to wage battle, leverage your business model, or just poke fun of your rival? Here's how to tell

Use these three steps to get customers to look beyond price to see the value your company truly offers I always compete on value. I will not compete on price. If you follow these three basic rules, you can do it too

What do you do when a reporter refuses to see your product the way you do? A PR veteran recently frustrated (by Inc.com, no less!) has the answer.

What do you do when a reporter refuses to see your product the way you do? A PR veteran recently frustrated (by Inc.com, no less!) has the answer.