Overselling your product's abilities can cost way more than just your reputation. Here are six cautionary tales you need to know. Believe it or not, a Brooklyn man filed a class-action lawsuit this week against tech giant Apple saying its ads oversold Siri, the talking assistant, on the iPhone 4S
Read More »Tag Archives: product
Feed SubscriptionHow to Pitch TechStars: 4 Tricks
Want to pitch TechStars Founder David Cohen? You better make sure your pitch looks like this.
Read More »5 More Habits of Customer-Obsessed Companies
Firms like Intuit, eBay, and PayPal are intensely focused on improving online user experience. Here's five more ways you can be, too. I recently posted the Top 5 Habits of Customer-Obsessed Companies , gleaned from the work done at my digital consultancy, AnswerLab, with companies who dominate the digital space like LinkedIn, Intuit, and eBay
Read More »When to Sell Your Company
We idolize entrepreneurs, like Mark Zuckerberg, who hung on when everyone urged them to sell. But sometimes selling early makes a lot of sense. In 2007 I started a company called Tikatok.com, an online self-publishing platform for children.
Read More »How to Win a Start-up Competition
Investors reveal what grabs their attention--and what makes them cringe. For a certain kind of tech start-up founder, the pitch contest offers a thrill that few other events can deliver: You have only a few terror-filled minutes to successfully demo your product (using shaky wi-fi, no less) in front of a firing line of judges who can—and will—find holes in your idea big enough to drive a truck through. I've spent the last two days camped out at this year's Launch Festival , a tech start-up competition in San Francisco founded by entrepreneur and investor Jason Calacanis, where more than 40 start-ups competed for more than $1 million in prizes and seed capital.
Read More »Are You Ready to Raise Money? How to Tell
Getting outside money will dramatically change the way you run your company. Are you ready for that? Many entrepreneurs view raising outside angel or venture investment as a baseline requirement for starting their business – before they even write a line of code or bring a customer on board.
Read More »6 Inspirations from GrowCo
Words of wisdom from Norm Brodsky, New Orleans Mayor Mitch Landrieu, Alexander Osterwalder, and the founder of Warby Parker. After an inspiring day at Inc.'s GrowCo conference , I headed to the historic French Quarter of New Orleans, where Arnaud's hosted a tweetup.
Read More »Who’s Running Your Company: You or Your Client?
A big customer wants you to tweak your product for them. No problem, right
Read More »Who’s Running Your Company: You or Your Client?
A big customer wants you to tweak your product for them.
Read More »How to Handle ‘It Costs Too Much!’
You can make the sale even after a customer says your price is way too high.
Read More »How to Handle ‘It Costs Too Much!’
You can make the sale even after a customer says your price is way too high. Follow these easy steps. If your job involves selling, chances are you're going to hear one of these objections: "It costs too much!" or "The price is too high." The next time you do, try this simple five-step process to handle this all-too-common objection: 1
Read More »Digging Deeper into Web Analytics
Get a better handle on what you're tracking and why. Here's a good place to start. Dear Jeff, I track conversion rates on our website.
Read More »Barclaycard’s Ring Calls On Crowd To Build A Better Credit Card
Turns out you don't have to be a banker or a mathlete to get into the credit card business.
Read More »8 Signs You’re Ready to Start Your Dream Business
Daydreaming about leaving your day job? See if you fit the profile of a successful entrepreneur--or if you're better off staying where you are. So, you have a great idea for a business
Read More »Turns Shipping Containers into Med Clinics: G3Box
Through their young company, Gabrielle Palermo and her three co-founders are donating clinics to those in need. In 2009, Gabrielle Palermo entered Arizona State University to pursue a medical degree because she wanted to help people in need
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