Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

In short: No one cares about your story the way you're telling it. Try one of these tactics instead. Every business has a story , but most of those stories are boring.

Sara Blakely's company, Spanx, has taken the hosiery world by storm. But it takes more than a great product to disrupt an industry.

Before Seth Tibbott invented Tofurky, a tofu-based, turkey-flavored roast, he was losing money every year. The product turned his fortunes around, and his company is still growing today.

Create ads that get attention and clearly let people know what your business stands for. Greg Rollett, CEO of the Product Pros, has advice too. View the video on Inc.com at: http://www.inc.com/video/201111/how-to-develop-your-ad-message.html Advertisement: Win New Customers

Entrepreneurs share how they launched their businesses in just 54 hours at Startup Weekend. We've heard it before: You have a great idea, but you just don't have the time to build it into a sustainable company. Startup Weekend proves that notion false

Yes, you read right. Find out why branding doesn't create a great brand.

What's one way to get people to pay to see you demo your product? Host a user conference. Recently Salesforce.com hosted their 9th annual Dreamforce event.

Hotspot Shield has just released an iOS version that gives iPhone and iPad users easy, secure VPN access. However, there's a difference: Unlike the PC product, mobile isn't free.

Jewelry wholesale founder Vanessa Merit Nornberg has no patience for unprepared salespeople who waste her time--and theirs. Don't make the same mistake as Gina. "Metal Mafia, this is Vanessa

Do you dream of seeing your products line the shelves at big box stores or major retailers?

These are the spirits of innovation past: 11 products and services that Google axed. Not everything Google touches turns to gold

McDonald's brought back the McRib this week, but once again just for a limited time. Cruel and unusual?

What apps do you actually use? Sure I have over 100 apps downloaded on my phone.

Playground Sessions is a new music learning system from BBH unit Zag. But its biggest lesson may be in how agencies are approaching new product development. Used to be the best an agency could do is build a rep as a stellar service provider

The marketing expert offers his tips today at the World Business Forum on what innovative marketers are doing to lure new customers to their brands. "Have we branded ourselves to death?" Seth Godin asked the audience Thursday at the World Business Forum in New York City