How Ad Agencies Can Act More Like Tech Startups

Agencies: if you really want to emulate a tech startup, create utility, put skin in the game and ask, What Would Edison Do? The “Why ad agencies should act more like tech startups” meme has been making the rounds for some time in the form of provocative tweets, panel discussions and blog posts . The conversation tends to focus on social media strategy and incorporating tech talent into creative teams.

Continued here:
How Ad Agencies Can Act More Like Tech Startups