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Author Archives: Philippe Matthews

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Why You Can’t Live Without Siri

Tech Trends columnist John Brandon reviews Siri, the voice-command system built into Apples iPhone 4S. I got a lot of work done during a recent road trip, thanks to my new assistant. As I drove, she added some meetings to my calendar, took an e-mail dictation, and found some restaurant options for dinner

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Sweet Pivot: Targeting a Consumer Market Through TV

After 11 months and $550,000, they had gotten nowhere. Could they really gamble what was left on a hunch? Josh Levy and Ross Cohen left the offices of Beyond.com, a hiring website based outside Philadelphia, feeling like fools.

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Will Shoppers Scream for an Ice Cream Maker’s New Packaging?

Gifford's ice cream has been a New England institution for decades. Will its super-vivid new packaging help it go national or alienate existing customers? Gifford's ice cream has been a New England institution since the family-owned creamery, based in Skowhegan, Maine, opened its first ice cream stand, in 1980.

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Video: Promising breast cancer treatments

Results are promising from two new studies involving targeted drug treatments that are helping women with advanced breast cancer live longer. Dr

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Video: Morning-after pill axed for young teenagers

In a surprise decision by the Obama administration, young teenagers will not be allowed access to Plan B, the morning-after emergency contraception pill, without a prescription. Wyatt Andrews reports on what's behind the controversial move.

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Meet Google Music’s Chief Record Store Geek, Tim Quirk

To make up for its tardiness to the online music store game, Google Music has enlisted bona fide music lovers to help curate its store. It's the Google version of "High Fidelity," with Tim Quirk as Rob Gordon.

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How Michael Acton Smith Got Out Of Perplex City And Found Moshi Monster Success

"If ever there is a moment to join or start up your own company, this is it," says Smith. "To be the little nimble startups that can run rings around the major corporations and move faster than them and be more innovative than them, the moment is now." Moshi Monsters is already a $100 million multi-platform children's game, toy and book franchise, and one of the Toys"R"Us hot toys of 2011 , but I was skeptical about the company's "transmedia" ambitions.

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How to Get Money from Founders Fund

Partner Bruce Gibney talks about what's hot, Facebook, and why Monday morning meetings aren't necessary. Founders Fund , investors in Facebook and Space X, last week announced it had raised $625 million for its fourth fund, larger than the first three funds combined.

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Get a Loan from the SBA

So far this year, Pravina Raghavan, district director for New York at the U.S. Small Business Administration, loaned $789 million, up 63 percent over 2011.

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