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Author Archives: Philippe Matthews

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Secret Ways to Fascinate Anyone

Sally Hogshead, author of Fascinate: Your Seven Triggers to Persuasion and Captivation explains how to exploit your own personality traits in order to knock anyone's socks off. Sally Hogshead is in an unenviable position. As the author of a book called Fascinate: Your Seven Triggers to Persuasion and Captivation, she addresses audiences who will feel shortchanged if their socks aren't knocked off.

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TV stars on Broadway: Growing trend and winning formula

Despite what people think, The Great White Way isn't a vast wasteland filled with has-been stars, television talent competition show rejects and washed-up celebrities; it's actually a draw for high-wattage thespians who want some fat on which to chew.

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Where planes go to die

Take a seat inside the Concorde, check out a spy plane or visit "The Boneyard," the world's coolest parking lot.

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Cheaper Competitor? 5 Ways to Fight Back

Avoid profit-killing discounts and price wars by differentiating yourself, your firm and your offering from the competition. When you're selling against a lower-priced competitor, you have two choices: discount or differentiate.

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Want Success? Fix Your Mornings

Author Laura Vanderkam reveals how highly successful people put their pre-breakfast hours to use and explains how you can be more like them. The day may have 24 hours of equivalent length but author Laura Vanderkam says not every hour is created equal

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