"For better or worse, the word 'innovation' has come to represent so much that it seems to have lost most of its meaning," says Noah Brier, cofounder of Percolate , a company that helps brands create content on a social scale. So a few years ago, Brier decided to read some of the early writings of Josef Schumpter, the first person to really talk about innovation in the field. "Reading his stuff really opened my eyes, as he had a very specific definition of innovation: The commercialization of an invention," says Brier.
Read More »Category Archives: Professional Development News
Feed SubscriptionCGI University Gets Involved: Microscholarships, Hens For Haiti, WaterWheels, And More
How many students does it take to screw in a compact fluorescent lightbulb? Tony Anderson, Morehouse College ’08, can answer that.
Read More »4 Brilliant Video Marketing Campaigns
Having trouble dreaming up a new Web campaign for your product or service? Borrow some ideas from these viral videos
Read More »Learn to Love Your Banker (Really)
If you don't have empathy for the loan officer sitting across from you, you won't understand how to get the funding you need. Empathy is an essential characteristic of a successful business owner. In all aspects of business development—whether is customer relations, labor management, or seeking a strategic new business partnership—assuming the viewpoint of the person across from you is an invaluable practice
Read More »Health Care Debate: What Really Matters
I don't believe business owners should be responsible for health care in the first place. But since we are, we can make an impact on policy in the way we use it
Read More »6 Huge Tech Trends to Watch
These trends could make for huge opportunities--or huge disruptions to your business. Either way, they are ones to watch
Read More »Should You Pay to Launch to a Crowd?
Tech entrepreneurs flock to pricey events for the networking and the potential prize money. But there are cheaper ways to launch to the masses
Read More »Essential Reading List for New Entrepreneurs
Everything you need to know to become a successful entrepreneur is in these six essential books. Few of us are born knowing everything it takes to be an entrepreneur. You may have the spirit, the personality, the drive, but often we still need to learn the tricks of the trade in order to become truly successful
Read More »Who Are Your ‘Pilot’ Customers?
Before investing heavily in a new line of business, its important to identify customers who can help you learn quickly about what works and what needs tweaking. Investing in a new line of business requires some basic steps, including identifying the target customer and building a robust customer pipeline . Building the pipeline, however, is not enough–you also want to prioritize that list of potential customers.
Read More »Can’t Code? You Can Still Run a Software Company
I can't code, but I can run a software company. You can too
Read More »Content Marketing: Next Big Buzz
If you haven't heard the buzz around 'content marketing' yet, you will soon. Here's what you need to understand now. There’s a term gaining a lot of traction in the digital marketing space lately: "content marketing." If you haven’t yet heard of it, you will soon.
Read More »Best Advice I Ever Got: Andrew Bachman
The president of Scambook.com reveals why honest self-assessment is the key to launching a Web-based business, and other great advice he's received. Most college students are worried about what party to attend next, but I was busy thinking of innovative ways to make my first million. I built Tatto Media from my dorm room, sold it a few years later for $60 million, and continued forward with big plans for my future.
Read More »Mud, Sweat … & $70 Million in Revenue
It all started with a wacky idea and a $20 Facebook ad.
Read More »5 Hiring Tips From a Google Recruiter
Small businesses can't match the likes of Google in budget or branding. But you can steal this search-giant recruiter's best tips on snagging top talent.
Read More »Has ‘Entrepreneur’ Lost Its Meaning?
Now that everyone is a so-called entrepreneur, the word is losing its edge. And entrepreneurship with a big E is a pain in the neck. We are in the golden age of entrepreneurship.
Read More »