Smoking Is a Drag at the Box Office

It could almost be enough to make Cruella de Vil consider a nicotine patch: a new analysis has found that films with scenes that show smoking reliably make less money at the box office than their cigarette-free counterparts. The finding, says Stanton Glantz , director of the Center for Tobacco Control Research and Education at the University of California, San Francisco, adds to the case for giving any movie that depicts smoking to an automatic ‘R’ rating

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Smoking Is a Drag at the Box Office