Judge a New Company in 15 Seconds

I ask one question to determine whether a new company has a future. The 15-second answer tells me all I need to know When entrepreneurs ask us to evaluate business ideas, we always respond first with the same question: “What problem will your new venture solve?” Their one-or two-sentence answers—10 or 15 seconds at the most—are often enough to predict the future. Too frequently, entrepreneurs quickly get sidetracked talking about things like the amazing technology they hope to use, the fantastic team members they’ll be working with, or the resources they hope to leverage

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Judge a New Company in 15 Seconds