Recyclebank Crowdsources Its Business Plan To An Elite Group Of Social Entrepreneurs

At an annual gathering of budding socially conscious businesspeople the money-for-good-deeds company held a competition to find the best path toward massive growth. For a company that wants to quickly grow its business from 2 million users to 10 million, there are a few obvious steps to take: consultants, marketing, focus groups. One less obvious step is the one Recyclebank –the company that offers redeemable rewards for recycling and other good behavior–took in its quest to grow: hold a competition of young social entrepreneurs to see who could come up with the best idea.

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Recyclebank Crowdsources Its Business Plan To An Elite Group Of Social Entrepreneurs