The Future of Reading Online Is Customization & Sharing, Not Tablets (Yet)

Someone might want to tell the SXSW -attending web designers still queuing up for iPad2s outside a pop-up Apple store a few blocks away from the Austin Convention Center: The iPad itself is not going to transform the way we read online. Or so said Khoi Vinh, former design director for NYTimes.com , during a one-on-one with me on the PepsiCo Plugged-In Stage at SXSW yesterday. Apps don’t yet deliver when it comes to two critical reader needs: the desire to customize, and the desire to share content.

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The Future of Reading Online Is Customization & Sharing, Not Tablets (Yet)