Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

People are more interesting than companies--so effective leaders are responsible for getting out there and spreading the good word. Here's the paradox: I run a company that's incredibly visible, but not that well known

Use these 4 smart tricks to create and share customer testimonials. Nothing sells your product or service better than a passionate customer. Strong customer testimonials break the ice with prospects on the fence.

Go ahead.

To rigorously evaluate a new idea, business plan, sales pitch, or product feature, be sure you ask these three simple questions. They will save you. Before you waste your time with a business case, sales pitch, or SWOT analysis (strengths, weaknesses, opportunities, threats), put yourself in your customers' shoes

Young entrepreneurs often pursue funding first, product second. That's a dangerous path--and it won't do your company much good.

Google and Microsoft were once start-ups.

Our expectations have everything to do with how much we like a new product or experience. Your marketing needs to reflect this

An easy way to break down your revenue goals into specific, actionable items.

Last year, from Silicon Valley to Wall Street, it was impossible to escape the concept of the "Lean Startup"--especially the great ideas espoused by the preeminent thought leader on the topic, Eric Ries . Hundreds, if not thousands, of entrepreneurs embraced these tenets and joined the "Lean Startup movement." In addition to curbing costs, an entrepreneur would begin by creating their first "minimal viable product" to test that initial business idea

When it comes to branding, the larger danger is spending too much, rather than spending too little. It's a myth that having lots of brands and plenty of branding is good for business. After a certain point, both brands and branding cease to be useful–and, in fact, can be positively toxic.

If you dont know which products create the most value for your business, youre probably missing out on key growth opportunities. Using product profitability or bottom line value creation to help determine the appropriate marketing mix is one of the more difficult metrics for management teams to accurately measure.

What do you do when the product you conceived, nurtured and loved, fails to thrive? Aside from firing an employee , firing a product is the worst part of my job.

There is an old truism in the sales profession--people buy from people they like. The same goes for brands. Being “liked” is certainly not the only reason people buy your product or service, but it’s the foundation of a strong and lasting relationship and something that needs to be nurtured and developed

Most would say you'd have to be crazy. But this Chinese gadgetmaker proves being crazy can make you $100 million a year

Don't be too focused on your product--because if you're not building a community for it, it may never get off the ground. When you are first starting your business, it can seem as if there are an infinite number of items on your to-do list and not enough hours in the day.