Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

The founders of the BlogWorld & New Media Expo talk about why businesses can no longer ignore social media.

Learning how to properly qualify a sales lead can be the difference between landing a juicy new business deal or wasting lots of energy barking up the wrong tree. Before the Internet flattened the business world, salespeople used to put significant energy into every single sales meeting. When sales prospects were few and far between, each one would warrant a high-level of attention and courting.

"I don't think of it as mobile location, I think of it as a content problem. How can you get access to all the information that helps you point that consumer in the right direction?" says Yelp CEO Jeremy Stoppelman

Last month, I had the chance to speak to a room full of entrepreneurs and angel investors at the Bethesda Green Business Incubator about the dos and don’ts of raising money from “angel investors.” Here are a few highlights from my remarks. Many service-oriented businesses can be started with minimal start-up capital

Risk and fear of the unknown are the biggest obstacles companies face when trying to convince other organizations to adopt new technology. Even if you have a compelling value proposition, unless there is convincing evidence that the product or service works as promised, companies won’t change. One of my clients is a South American company called HiddenBed , the developer of a cleverly designed bed/desk combination.

Anita* was a model employee. As CEO of my previous tech company, I had hired her to take charge of our bookkeeping and administrative affairs. When Anita came aboard, I asked what she wanted in order to feel fulfilled at work.

For some small businesses, doing business abroad is helping get them through tough times at home. Since last year the Obama administration has been pushing small businesses to venture into global markets, part of an ambitious goal to double U.S. exports by 2014.

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When it comes to mobile location apps, I am little skeptical, very intimidated and completely uneducated in how to use them. In this video series, I set out to talk with companies that are pioneering in the mobile location sector to find out how they plan on making revenue, and what's next for the entire industry. Few people understand the location industry better than Jay Adelson and Jeffrey Kalmikoff, CEO and VP of Product, respectively, at SimpleGeo

A rare randomized study on Facebook by MIT shows how different marketing strategies perform. Brands can increase the number of people who install their Facebook apps by 400% through a combination of private and newsfeed messaging, according to a new MIT study.

How "special" Legos, "stolen" salt shakers, and mysterious airport packages help brands over-deliver. A couple of months ago, as I boarded my plane home to Australia, I found a large brown envelope waiting for me on my seat. Neat handwriting on the envelope said, "A personal note to Mr Lindstrom." My curiosity was piqued

Recently, I had the pleasure of speaking with Navman Wireless’s Vice President, Renaat Ver Eecke . What Renaat said about how he led his company to success sounded very similar to Adrian Slywotzky’s hassle map . Below, Renaat describes how market research led to big success for Navman Wireless.

Engineers who get too hung up on perfecting a prototype often lose sight of the bigger picture and waste precious development time. Here are a few ways you can speed up your prototyping process to get your invention or product to market faster. One of the most famous stories of prototyping done quickly, cheaply and spot-on came from the inventor of the cyclone vacuum

It's Facebook's world.

Do you believe that there exists a right way and a wrong way to market your business?