Noise to Signal: Yahoo Ties Its Future to Mobile Apps, Personalized TV Viewing

Yahoo is trying to put the focus back on the e-mail, content, advertising and other Web-based services it offers following the company’s unceremonious dumping of former CEO Carol Bartz in September and a growing din of speculation that the company may soon be bought . At a press event Wednesday hosted at its Sunnyvale, Calif., headquarters, Yahoo touted several recently announced services, most of them relying on a higher degree of personalization to keep visitors within the company’s network of about 100 Web sites. Whether Yahoo’s approach to intensify personalization will stand out amidst similar efforts by other large providers of Web content and services Google , Facebook and Apple, to name just a few remains to be seen

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Noise to Signal: Yahoo Ties Its Future to Mobile Apps, Personalized TV Viewing