Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Don't overlook the survey power of social media channels, says Idea Paint's Jeff Avallon. Plus, tips from Scott Gerber, founder of the Young Entrepreneur Council.

Austin Evarts of GoChime believes that the future of social media advertising is the person-to-person pitch--and that the human element can never be automated. In other words: Social media is people! Austin Evarts is the CEO of GoChime , a platform that mines social media for phrases like “I want” and “I need,” and then uses an army of brand advocates to respond with special offers. Live on Twitter , GoChime is working on expanding to Facebook , Pinterest , and Instagram .

If you have similar products in your portfolio, setting pricing that enable both of them to succeed can be a big challenge. Here's how to do it.

Law & Order: Intellectual Property Unit. We're gonna spider, parse, and scan like it's 1998, when Lycos acquired patents that could cost Google hundreds of millions of dollars in royalties. To understand the patent mess that is gripping Silicon Valley right now, you need to travel across the country to a dark-paneled federal courtroom in Norfolk, Virginia, just down the block from Bob's Gun Shop.

Gabriel Granados, 52, had arms amputated following electrical accident in January, 2011

Incremental success can lull you into dangerous complacency.

Sally Hogshead, author of Fascinate: Your Seven Triggers to Persuasion and Captivation explains how to exploit your own personality traits in order to knock anyone's socks off. Sally Hogshead is in an unenviable position. As the author of a book called Fascinate: Your Seven Triggers to Persuasion and Captivation, she addresses audiences who will feel shortchanged if their socks aren't knocked off.

Dr. Eric Schadt says test may be ready in five years, calls for ethical, legal discussion prior to its use

Relationship expert Dr.

Goud family has drawn throngs of people for years with secret fish, herbal formula it says it received from Hindu saint about 170 years ago

Avoid profit-killing discounts and price wars by differentiating yourself, your firm and your offering from the competition. When you're selling against a lower-priced competitor, you have two choices: discount or differentiate.

Members of the Young Entrepreneur Council answer the question: What's your best tip for staying on task in a busy start-up?

Pitching your company to investors daunting. We know that firsthand.

Author Laura Vanderkam reveals how highly successful people put their pre-breakfast hours to use and explains how you can be more like them. The day may have 24 hours of equivalent length but author Laura Vanderkam says not every hour is created equal

Wayne Embree, a vice president at the Oklahoma City nonprofit incubator i2E, offers five tips for entrepreneurs who want to make the most of small- and medium-sized markets.