How many students does it take to screw in a compact fluorescent lightbulb? Tony Anderson, Morehouse College ’08, can answer that.
Read More »Author Archives: Philippe Matthews
Feed Subscription4 Brilliant Video Marketing Campaigns
Having trouble dreaming up a new Web campaign for your product or service? Borrow some ideas from these viral videos
Read More »"Wal-Mart of weed" weGrow opens in Washington D.C.
weGrow opens new medical marijuana dispensary in nation's capital, doesn't sell pot or seeds but offers classes, books, equipment to grow weed
Read More »Learn to Love Your Banker (Really)
If you don't have empathy for the loan officer sitting across from you, you won't understand how to get the funding you need. Empathy is an essential characteristic of a successful business owner. In all aspects of business development—whether is customer relations, labor management, or seeking a strategic new business partnership—assuming the viewpoint of the person across from you is an invaluable practice
Read More »Health Care Debate: What Really Matters
I don't believe business owners should be responsible for health care in the first place. But since we are, we can make an impact on policy in the way we use it
Read More »6 Huge Tech Trends to Watch
These trends could make for huge opportunities--or huge disruptions to your business. Either way, they are ones to watch
Read More »Should You Pay to Launch to a Crowd?
Tech entrepreneurs flock to pricey events for the networking and the potential prize money. But there are cheaper ways to launch to the masses
Read More »Essential Reading List for New Entrepreneurs
Everything you need to know to become a successful entrepreneur is in these six essential books. Few of us are born knowing everything it takes to be an entrepreneur. You may have the spirit, the personality, the drive, but often we still need to learn the tricks of the trade in order to become truly successful
Read More »Who Are Your ‘Pilot’ Customers?
Before investing heavily in a new line of business, its important to identify customers who can help you learn quickly about what works and what needs tweaking. Investing in a new line of business requires some basic steps, including identifying the target customer and building a robust customer pipeline . Building the pipeline, however, is not enough–you also want to prioritize that list of potential customers.
Read More »CDC sees autism rate rise 25%
Previous CDC estimates put prevalence at 1 in 110 children; What's behind new rates?
Read More »CDC: Autism more common than once thought, affects 1 in 88 children
Previous CDC estimates put prevalence at 1 in 110 children; What's behind new rates?
Read More »Can’t Code? You Can Still Run a Software Company
I can't code, but I can run a software company. You can too
Read More »Study: 1 drink a day can raise breast cancer risk
Just one alcoholic drink a day may increase breast cancer risk up to 5 percent; 3 or more drinks a day increases rinks up to 50 percent
Read More »Content Marketing: Next Big Buzz
If you haven't heard the buzz around 'content marketing' yet, you will soon. Here's what you need to understand now. There’s a term gaining a lot of traction in the digital marketing space lately: "content marketing." If you haven’t yet heard of it, you will soon.
Read More »Autism-friendly theater: The Lion King on Broadway
Theatre Development Fund's Autism Theater Initiative launched in October 2011
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