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Author Archives: Philippe Matthews

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Better Online Customer Service

Perfect your customer service, and your retention. Tips from Scott Gerber, founder of the Young Entrepreneur Council, and Angie Hicks, founder of Angie's List.

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How to Find a Chief Marketing Officer

The role of the CMO has expanded dramatically, making it almost impossible to find the right one for your company. As you have probably learned by now, finding C-level executives for a young company is pretty hard

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Marketing Road Map: 9 Essential Steps

How to spread the word when you're new to an industry, don't have a big budget, and have few people to help you do it. If you're like many start-up founders I know, you’re on a limited budget , have limited manpower, and you're working in an industry that's new to you.

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In JOBS Act, Everyone’s a Winner

The crowdfunding provisions have more than enough protections for investors, and they'll give entrepreneurs the capital they need CrowdFund investing (aka equity-based Crowdfunding) is about to become the law of the land. Opponents have spent months screaming about how it would be an open invitation for investment fraud and a menace to small investors if it passed.

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Do You Know Your SWOT?

The key to survivalwhether it be in the "real" world or the business worldis to know your SWOT (Strengths, Weaknesses, Opportunities, and Threats). According to the U.S. Small Business Association, roughly 50% of all businesses fail within their first year

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The 9 Elements of Highly Effective Employee Praise

Step 1: Lose the Employee-of-the-Month program. (No one cares about it.) Here's the recognition your staff really deserves. Here’s a fun exercise: Think about an old boss you didn't like.

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Greatest Living Entrepreneur: Round 3 Winners

As the field narrows in Inc's entrepreneurship tourney, the survivors are all household names. But some are more household than others. Oprah rolled over Ralph Lauren, helped by her only-one-name-needed status, while No

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